WizKids: As many of you may have already heard, only a few weeks ago we announced a brand new line of unpainted miniatures, featuring more than 150 unique fantasy sculpts, set to be released in Q4 2016.
With this release, we plan to raise the bar on collectible miniatures and blaze the trail for an era of highly detailed, desirable and affordable minis. We’d like to take some time to delve deeper into what you can expect with this upcoming and highly anticipated release, and hopefully answer any questions you may have.
We plan to roll out our new unpainted minis line with a number of our distinguished fantasy licenses. Additionally, there will be a WizKids house brand of unpainted minis available in our offerings. Where fantasy licensed branded minis will focus on famous creatures and characters, WizKids house brand minis will focus on environmental set pieces to enhance our player’s and collector’s game experiences.
Our team is working hard to ensure WizKids unpainted minis are highly detailed, incorporating scaled features with deep cut details, so your customers can look forward to easier hand painting. The unpainted minis line will not follow our historical collectible business model. Instead, it will focus on single repeat purchases, displaying the high quality minis in striking, yet visible, packaging. Customers will be able to see what they are buying on your shelves.
The collection will include characters, creatures, and even scene-building elements, all available in three types of specialty packs that will each contain a variety of sculpts (most of which will come fully assembled): Level Up Packs will contain both a standard and advanced sculpt of the same featured character. Designed with army-building in mind, Monster Packs will contain 1-3 miniatures with different poses of a single monster. Item Packs will contain scenery and items for detailing adventures.
Level Up Packs will include two (2) figures per pack, one standard and one advanced. Here is an example of a standard and advanced character. Note the level of detail in each figure and the many facets and intricacies between each. There will be a vast assortment of both male and female characters from a variety of classes and races in the initial release of unpainted minis. For example, look for generic and iconic heroes, monsters and more!
Prices tend to vary widely when it comes to unpainted minis in the marketplace. Most of our unpainted minis will be priced at $2.99-$3.99 depending on the pack, making them a great value for your customers. Our unpainted minis will come pre-primed with Acrylicos Vallejo primer so they are ready for hand painting right out of the box. Acrylicos Vallejo is a long running industry standard, known for their specialized high-quality paints.
The unpainted minis line will not be exclusive to a single distributor. Instead, we are taking a multi-distributor approach with this release. A full list of distributors carrying the line will be announced in the coming months. Consideration has been made in the packaging design, ensuring it is sized to fit on existing slat wall/peg systems. Packaging can also be placed on shelves, or any easily accessible location for your customers.
Look for this set to hit your shelves later this year. Until then, we encourage you to offer plenty of opportunity for pre-orders within your store.
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